TST / Streaming TV Advertising
Put your business on streaming TV
Topshelf sets up and manages your streaming TV advertising campaign, from audience targeting and website tracking to launch, budget monitoring, and ongoing optimization. You provide the finished commercial. We handle the campaign and help you understand the results.
Setup and ongoing management available. Advertising spend and video production are separate.
Your business. On the big screen.
A clear plan.
A coordinated launch.
Active management.
Bring your finished commercial.
We connect the campaign details.
01 · Account & measurement
02 · Campaign & creative
03 · Review & refine
01 / Built around the work
More than a campaign report.
Get the essentials aligned.
Account access, tracking, targeting, budget and your finished commercial are checked together before activation.
Make considered changes.
Delivery checks and scheduled analysis guide adjustments when the available data warrants them.
Know where your money goes.
Your quote separates TST setup, ongoing management and the media budget paid directly to Vibe.
02 / Setup & launch
One focused campaign.
The details handled.
The proposed starting package covers one campaign and one primary strategy, agreed website measurement and implementation of up to two finished customer-supplied commercials. Your quote confirms the final scope.
A
Account & platform
Prepare the advertiser profile, authorized management access and billing readiness. You retain account ownership and pay the advertising platform directly.
B
Website measurement
Configure the agreed pixel and website events, inspect the available analytics setup and test the defined conversion actions.
C
Campaign & targeting
Align the objective, target areas, audience direction, budget and schedule with your priorities and capacity.
D
Creative & launch
Check and implement your supplied commercials, confirm available destination settings, complete launch checks and review initial delivery.
Separately scoped: filming, editing, animation, significant website or tracking repairs, additional campaigns, new landing pages, advanced integrations and custom dashboards.
03 / Ongoing management
Campaign management that fits your business.
Choose Core for consistent campaign oversight, or Pro for more frequent optimization and ongoing strategy conversations.
Core
Essential campaign management.
Keep your campaign on track with regular monitoring, practical adjustments, and clear reporting.
- Weekly campaign delivery and budget checks
- Monthly tracking health check and performance analysis
- Monthly optimization review and results report
- Quarterly campaign review and recommendations
- Upload and configuration of up to one client-supplied finished commercial per quarter, as needed
Ideal for businesses that want consistent campaign oversight and clear reporting without a monthly meeting.
Pro
More insight. More hands-on guidance.
Everything in Core, plus additional campaign reviews and a closer look at how streaming TV fits into your broader marketing.
- Additional mid-month performance and optimization review
- Monthly comparison with available search advertising, website, and lead data
- Monthly strategy meeting of up to 30 minutes
- Creative performance review and configuration of up to one client-supplied finished commercial per month, instead of quarterly.”
Ideal for businesses that want more frequent optimization, broader marketing insights, and a monthly strategy conversation.
One-time setup and monthly management are quoted separately. Advertising spend is paid directly to the platform. Video production and editing are not included. Your proposal confirms pricing, scope, and service terms.
04 / From planning to review
A clear path from launch to ongoing management.
Step 01 / Plan
Define your campaign.
We confirm your goals, target areas, budget, and readiness to handle new inquiries.
Step 02 / Prepare
Get everything connected.
We set up account access, website tracking, and campaign targeting. You provide the finished commercial.
Step 03 / Launch
Ready, set, launch
We check your commercial, tracking, and campaign settings, then launch once approvals are complete.
Step 04 / Manage
Monitor and improve.
We review delivery and results, make adjustments as needed, and provide recommendations based on your management plan.
Preparation can begin before your commercial is ready. Launch timing depends on account access, finished creative, required approvals, and platform review.
05 / Questions, answered
Before your campaign begins.
What does TST handle, and what does Vibe handle?
Vibe is the advertising platform. TST handles the agreed account preparation, measurement configuration, campaign setup, management and results review. Advertising spend is separate from TST service fees and is paid directly to the platform.
Do you produce the TV commercial?
Video production is outside this package. You or your studio supply finished commercials with the rights for advertising use. The proposed initial setup includes technical checks and implementation of up to two supplied assets.
Can we begin before our video is ready?
Yes. Account preparation, website measurement and much of the campaign configuration can begin while your studio finishes the video. Final creative checks and launch depend on approved assets that meet the platform’s requirements.
How much does it cost, and is advertising spend included?
TST provides a quote separating one-time setup, monthly management and your media budget. Advertising spend is paid directly to Vibe. The recommended budget depends on your goals, target areas and current platform requirements.
How do Core and Pro differ?
Core proposes weekly monitoring, monthly tracking and performance work, appropriate optimization, a results summary and quarterly strategy review. Pro adds a mid-month checkpoint, comparison with available search and website data, more frequent supplied-commercial implementation and a monthly strategy meeting. Final allowances are confirmed in your quote.
What commitment is required?
The initial management term, billing schedule, cancellation notice and pause treatment are confirmed in your written quote and service agreement before work begins. Setup and advertising spend are separate.
What can campaign reporting tell us?
We explain the delivery and website-activity metrics available for your actual campaign and measurement setup. Impressions may include repeat delivery. A completed video does not prove attention, and attributed activity does not prove that the ad caused an inquiry. Reporting across platforms can overlap.
Do you guarantee leads, sales or return?
No. TST manages the agreed campaign and measurement work. Outcomes depend on creative, audience, budget, inventory, customer response and other conditions. Reviews help you decide what to continue, adjust or pause.
Let's plan your streaming TV campaign.
Best starting point: a defined audience, a usable website, capacity for inquiries and a separate media budget. Please share credentials only through the agreed onboarding process.