Is your marketing actually
working, or just running?
Most small businesses spend money on marketing every month without a reliable way to know which parts of it are producing customers. This 9-question scorecard grades how measurable, systematic, and accountable your marketing really is, then runs a quick illustrative calculation on what a small conversion improvement would be worth in your own numbers.
What would a small conversion lift actually be worth?
Plug in your own numbers below. This is simple arithmetic based on what you enter: not a forecast, prediction, or promise, but it's a useful gut-check on how much a modest improvement is worth chasing before you spend on more traffic.
Illustrative upside from that improvement
Enter your numbers above to see the math.
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What a modest conversion improvement could be worth
Schedule a Free Growth Strategy Call
A 30-minute call with a Topshelf marketing strategist. We'll walk your scorecard line by line and give you a prioritized plan: whether or not you ever hire us.
This scorecard is a self-reported diagnostic tool, not a marketing audit. Scores reflect the relative maturity of your marketing systems based on your answers and are intended to prioritize conversation, not to certify any outcome. The revenue-upside figure above is illustrative math based entirely on the numbers you provided: it is not a projection, guarantee, or promise of results, and actual outcomes depend on your market, offer, and execution.
